Kung Fu Panda 3
Launching campaign
Website | Banner | OFFLINE | Icon
Genre : Action MMORPG Client : NZIN Date : 2017
- Game-launching campaign using the IP of the movie Kung Fu Panda
- The copy and creatives of T&M were used to show the cute and funny features of the character.
- The users' interest has been stimulated with the movie's IP to which the users are familiar, and the subway PSD and the interior surfaces of the trains were actively used.
- The campaign saw over 2 million downloads within a short period of time, eabling the game to be chosen as Google's Game of the Year.
- The copy and creatives of T&M were used to show the cute and funny features of the character.
- The users' interest has been stimulated with the movie's IP to which the users are familiar, and the subway PSD and the interior surfaces of the trains were actively used.
- The campaign saw over 2 million downloads within a short period of time, eabling the game to be chosen as Google's Game of the Year.
