The Legend of the Condor Heroes

Launching campaign

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Genre : ARPG   Client : Perfect World   Date : 2016
- This was a standard martial arts game based on Kim Yong's novel, but it needed a differentiating concept due to a lack of distinct USP and low recognition.
- The campaign targeted teens and 20-somethings in China and Taiwan with the message 'Do It And You Will See! No.1 RPG'.

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