Oppa Mobile
Launching campaign
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Genre : MMORPG Client : Panggame Date : 2016
- A naming that expresses the Oriental fantasy, which is the game's characteristics, in a trendy manner was chosen.
- Using a communication method which makes the users think the female characters are calling them, the campaign focused on the male users in their 30s and 40s who are the core targets of the game.
- The campaign also led a natural recognition of the name of the game and game play to accomplish a successful launching marketing.
- After that, a communication method that emphasized the attributed of the game was adopted to find new users and encourage continued game play.
- Using a communication method which makes the users think the female characters are calling them, the campaign focused on the male users in their 30s and 40s who are the core targets of the game.
- The campaign also led a natural recognition of the name of the game and game play to accomplish a successful launching marketing.
- After that, a communication method that emphasized the attributed of the game was adopted to find new users and encourage continued game play.
