- In order to effectively deliver the effects of the game USP that stimulates a desire to collect the lovely girl characters as seen in Japan's 'ero games', the campaign used as the models the girl group Lovelies.
- Each character and member of Lovelies appearing in the game were constructed in a harmonious way.
- The target audiences are called using 'Caption' who lead the girl armada to deliver a message that stimulates the users' desire to collect diverse characters.
Online promotional events were held with a focus on the fans of 'Lovelies' to heighten the users' expectations.
- After launching, hot spot ads and TV commercials were executed to stimulate downloads and promote the game.